{"title":"Arambh","description":"\u003cdiv class=\"philosophy-strip\"\u003e\n\u003cdiv class=\"ph-text\"\u003eArambh means beginning. But not just any beginning in Sanskrit philosophy, arambh is the moment of intentional initiation. The Vedic concept of arambh is distinct from accident or impulse, it implies a beginning that was thought through, prepared for, and chosen with full awareness. This collection is not a debut. It is an arambh.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"details-grid\"\u003e\n\u003cdiv class=\"detail-cell\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"detail-cell\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"nira-set","title":"NIRA SET","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\" data-end=\"53\" data-start=\"13\" data-section-id=\"8egbf2\"\u003eSouth Cotton Top \u0026amp; Trouser Set\u003cspan class=\"PDq2pG_selectionAnchor\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-end=\"80\" data-start=\"55\"\u003eA study in quietness.\u003c\/p\u003e\n\u003cp data-end=\"314\" data-start=\"82\"\u003eThe Nira Set is an understated two-piece designed around ease, movement, and everyday ritual. A relaxed V-neck top falls into a long, uncomplicated silhouette, paired with an easy straight-leg trouser that sits naturally on the body.\u003c\/p\u003e\n\u003cp data-end=\"475\" data-start=\"316\"\u003eMinimal in appearance, and considered in construction, Nira is designed to be worn together or separately, becoming part of a wardrobe rather than a passing moment.\u003c\/p\u003e\n\u003cp data-end=\"653\" data-start=\"477\"\u003eThe deep black allows the silhouette to speak quietly. There are no unnecessary embellishments, only clean lines, thoughtful proportions, and the natural character of the cloth.\u003c\/p\u003e\n\u003ch3 data-end=\"667\" data-start=\"655\" data-section-id=\"ywszyz\"\u003eFabric\u003c\/h3\u003e\n\u003cp data-end=\"755\" data-start=\"668\"\u003e100% South Cotton*\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"772\" data-start=\"757\" data-section-id=\"ls16ma\"\u003eThe Textile\u003c\/h3\u003e\n\u003cp data-end=\"927\" data-start=\"774\"\u003eSouth Cotton is known for its breathable, lightweight character and comfortable hand, making it especially suited to warm climates and everyday dressing.\u003c\/p\u003e\n\u003cp data-end=\"1141\" data-start=\"929\"\u003eThe fabric carries a quiet, natural texture that allows the garment to feel relaxed and lived-in. Its simplicity reflects our preference for textiles that feel honest and understated rather than overly processed.\u003c\/p\u003e\n\u003ch3 data-end=\"1157\" data-start=\"1143\" data-section-id=\"vfxbjs\"\u003eThe Making\u003c\/h3\u003e\n\u003cp data-end=\"1218\" data-start=\"1159\"\u003eDesigned by Cult \u0026amp; Clay and made in India in small batches.\u003c\/p\u003e\n\u003cp data-end=\"1353\" data-start=\"1220\"\u003eWe produce in considered quantities, allowing each garment to be made with greater attention to material, construction, and longevity.\u003c\/p\u003e\n\u003cp data-end=\"1412\" data-start=\"1355\"\u003eSlight variations in texture, colour, and weave may occur.\u003c\/p\u003e\n\u003cp data-end=\"1482\" data-start=\"1414\"\u003eThese are natural characteristics of the textile and making process.\u003c\/p\u003e\n\u003ch3 data-end=\"1495\" data-start=\"1484\" data-section-id=\"1dr5t50\"\u003eDetails\u003c\/h3\u003e\n\u003cul data-end=\"1736\" data-start=\"1497\"\u003e\n\u003cli data-end=\"1517\" data-start=\"1497\" data-section-id=\"1rzz0hk\"\u003eRelaxed V-neck top\u003c\/li\u003e\n\u003cli data-end=\"1541\" data-start=\"1518\" data-section-id=\"1bzxwrk\"\u003eThree-quarter sleeves\u003c\/li\u003e\n\u003cli data-end=\"1565\" data-start=\"1542\" data-section-id=\"1nsrk78\"\u003eLong, easy silhouette\u003c\/li\u003e\n\u003cli data-end=\"1600\" data-start=\"1566\" data-section-id=\"1v7fock\"\u003eSubtle horizontal seam detailing\u003c\/li\u003e\n\u003cli data-end=\"1636\" data-start=\"1601\" data-section-id=\"1dnqqxw\"\u003eSide opening for ease of movement\u003c\/li\u003e\n\u003cli data-end=\"1668\" data-start=\"1637\" data-section-id=\"qczk2t\"\u003eRelaxed straight-leg trousers\u003c\/li\u003e\n\u003cli data-end=\"1691\" data-start=\"1669\" data-section-id=\"r6490m\"\u003eCropped ankle length\u003c\/li\u003e\n\u003cli data-end=\"1736\" data-start=\"1692\" data-section-id=\"1oz8yjg\"\u003eDesigned to be worn together or separately\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1746\" data-start=\"1738\" data-section-id=\"ynccer\"\u003eCare\u003c\/h3\u003e\n\u003cp data-end=\"1972\" data-start=\"1748\"\u003eGentle hand wash in cold water or dry clean when required.\u003cbr data-end=\"1809\" data-start=\"1806\"\u003eWash dark colours separately.\u003cbr data-end=\"1841\" data-start=\"1838\"\u003eUse a mild detergent.\u003cbr data-end=\"1865\" data-start=\"1862\"\u003eDo not soak for prolonged periods.\u003cbr data-end=\"1902\" data-start=\"1899\"\u003eDo not wring.\u003cbr data-end=\"1918\" data-start=\"1915\"\u003eDry inside out in the shade.\u003cbr data-end=\"1945\" data-start=\"1942\"\u003eIron on low to medium heat.\u003c\/p\u003e\n\u003ch3 data-end=\"1991\" data-start=\"1974\" data-section-id=\"mrwt5z\"\u003eMade in India\u003c\/h3\u003e\n\u003ch3 data-end=\"2097\" data-start=\"1993\"\u003eMade in small batches, honoring the slower pace of making and the natural character of Indian textiles.\u003c\/h3\u003e","brand":"Cult and Clay","offers":[{"title":"XS \/ Black","offer_id":48708227137785,"sku":null,"price":5600.0,"currency_code":"INR","in_stock":false},{"title":"XS \/ Gray","offer_id":48710455820537,"sku":null,"price":5600.0,"currency_code":"INR","in_stock":false},{"title":"S \/ Black","offer_id":48708227170553,"sku":null,"price":5600.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Gray","offer_id":48710455853305,"sku":null,"price":5600.0,"currency_code":"INR","in_stock":false},{"title":"M \/ Black","offer_id":48708227203321,"sku":null,"price":5600.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Gray","offer_id":48710455886073,"sku":null,"price":5600.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Black","offer_id":48708227236089,"sku":null,"price":5600.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Gray","offer_id":48710455918841,"sku":null,"price":5600.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Black","offer_id":48708227268857,"sku":null,"price":5600.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Gray","offer_id":48710455951609,"sku":null,"price":5600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7197\/9257\/files\/NIRASETBLACKGREY-5.png?v=1784970011"}],"url":"https:\/\/www.cultandclay.com\/collections\/arambh.oembed","provider":"Cult and Clay","version":"1.0","type":"link"}